The 150-Character Dilemma
Most people just throw a random emoji and their college graduating year into their bio and call it a day. But if you want to grow an audience, meet new people, or sell a product, your bio needs to be intentional.
Here are the 5 absolute best things to put in your instagram bio to make it look professional, aesthetic, and highly engaging.
1. Your Name & Niche (The SEO Keyword Hack)
Here is a massive secret most people don't know: The "Name" field on your profile is actually fully searchable on the Instagram Explore page!
Instead of just writing your first name, you should put your Name + Your Niche or Title. If someone searches "Fitness Coach" in Instagram, your profile might pop up if it's in your Name field!
- Bad Example: John Smith
- Good Example: John | Fitness Coach 🏋️♂️
- Good Example: Sarah Smith — NYC Photographer
2. An Eye-Catching Personal Tagline
Right below your bolded name, you need a hook. This is where you summarize what kind of content people will see if they follow you. When brainstorming "ideas to put in instagram bio", think about the value you provide to the viewer.
Ideas for Taglines:
- Educational: "Helping you invest your first $1,000"
- Humorous: "I’m here to avoid friends on Facebook."
- Aesthetic: "Chasing sunsets and good coffee ☕️✨"
- Locational: "London based, worldwide bound 🌍"
3. A Call to Action (CTA)
Never leave the bottom of your bio empty! You should always have a Call to Action (CTA). If you don't tell users exactly what to click on next, they will simply scroll away.
Stuff to put in your bio on instagram right above your link:
- Shop my Amazon storefront 👇
- Listen to my new single here 🎧⬇️
- Book a photoshoot with me! 📸👇
- Join the free Discord server 💬⬇️
4. Strategic Emojis & Spacing
Nobody wants to read a giant, squashed paragraph of text. To make your profile visually appealing, use emojis as bullet points to break up your lines. Emojis act as visual anchors and make your profile deeply scannable.
Need help making your text "stack" properly? Check out our guide on how to add line breaks to your bio.
5. A Clickable Website Link
The final piece of the puzzle is the link! Whether you use a Linktree, a personal website, or even just your Spotify profile, providing an external link adds immense credibility to your profile.
Ready to copy and paste a complete bio?
If you don't feel like writing one from scratch, we have thousands of fully-formatted, 100% free bios ready for you to copy and paste right now. Choose your vibe: